Android Apps Development Ideas – 6 Points to Keep in Mind

Android is currently the most popular OS for smart phones, with an estimated number of 300 million plus, users worldwide. For developers this opens up a large market for promoting their apps, but there is also fierce competition in this segment with around 450,000 apps on Google Play. Unless an app stands out from its competitors on the store, the chances of cashing in on this opportunity are meagre.

Here are 6 ideas for developing Android apps that will set your cash registers ringing.

1. A Unique Idea – Whether it’s a gaming or a utility app, in order to succeed on Google Play, it should be unique and indigenous. Rather than trying to emulate the success of an existing top grosser like Angry Birds, Fruit Ninja and apps like Instagram, it is better to come up with a creative new approach to entertaining the user or find a niche segment that is still unexploited. Dmastore’s Italian Cooking app for Android is a good example of an app that has tapped into a niche by providing traditional Italian recipes in Spanish to the large Spanish speaking population throughout the world.

2. Good User Interface – In a market place that is crowded with offerings, an app should have excellent design coupled with a good ‘User Interface’ in order to increase its chances of getting noticed. The design should not be complex. Some apps such as Smart AudioBook Player have seen success just by concentrating on a simple design and user friendly interface that gives customers exactly what they need.

3. Rich features – Since there already are a large number of apps on Google Play, a new app needs not only to be unique but also feature-rich in order to witness a large number of downloads. In a market which already had several well-known sports related apps, Apppli’s Cricket World Cup 2011 app was successful because of the multiple features that it offered users. Besides live updates and the latest news about the Cricket World Cup, the app provided users with a range of options such as ball-by-ball commentary, listing of match fixtures and results, which other sports news apps lacked.

4. Continuity – As unique or feature-rich an app might be, there will come a time when the user gets bored with it and wants to try something new. In this scenario, it’s a good development strategy to look at the long term and offer content with continuous updates. Many apps, including Angry Birds, have used this technique by offering a free app as well as a continuous stream of new versions for which the user has to pay.

5. Be Social – With social networking becoming almost a way of life, having an Android app development idea that can benefit from the use of social networks such as Facebook or Twitter can help in increasing the reach of the app while satisfying a customer need. Instagram and Viddy are two apps that have leveraged the use of social networks for sharing photos and videos, which has resulted in a large number of downloads.

6. Customize for Android – Even though iPhones are considered to have a superior user interface, Android presents flexibility by offering features such as alternate keyboard formats and automation. When developing an Android app, rather than just adapting it for the android system, looking at how to incorporate some of its cool features into your app can result in success on Google Play.

You can develop your Android app with either one of these ideas or by using a combination of them. While trying to come up with a unique idea for an Android app, keep in mind that the user also has to see a need for it. For instance, having an app that does trigonometric functions for students may not help if they aren’t allowed to use mobile phones in the classroom. Similarly, an app that merely replicates a popular social app by offering better features may not work.
By keeping the consumer in mind while using these guidelines you could see your app sales soaring on Google Play.


The Building Blocks of the Android App

To build an Android app, a professional programmer must go about the process much as an architect would plan a building. It is an intricate experience that is more than just basic programming. In fact, the most successful Android on the marketplace took a great deal of thought and planning. The building blocks of the Android app that achieves considerable success include:

• Ease of use – Today’s fast-paced society necessitates a quick learning curve. Most people who own Androids do so in order to make their lives easier. These phones streamline the process of staying in touch with friends and family, bring the gaming world to a portable device, and allow for numerous shortcuts to daily routines. Create an app that necessitates a manual, and you will be hard pressed to find a loyal following for such a program.

• Attractive faade – If ease of use is the cornerstone used to build an Android, the aesthetics of an app is the next layer. Misspelled apps turn off users immediately as well as badly placed graphics or ugly colors.

• Useful program – The next step toward building a successful Android application is the program itself. It must serve a purpose, and whether that purpose is practical or recreational, it must stand out among the crowd. Hundreds of Android apps are available in numerous categories, so it makes sense to do a good deal of research before having yours developed. After all, it is no fun to release your app and then realize that three more exactly like it already exist. The program must be developed in such a way that people view its summary and want to have it on their Android. If you can’t imagine the response being favorable, do not proceed with the programming unless you do not mind if the application is successful or not.

• Keep your expectations high – If you have done all of your homework regarding your idea and you feel confident that it serves a niche in the Android marketplace that is not currently being met, contact a talented Android developer and commission him or her to start building it today.


Does Your Business Really Need to Get On The iPhone and Android App Bandwagon?

Smart phones now account for 27% of the mobile phone market led by nearly 50 million iPhone or Android purchases in the last quarter of 2010. Those seemingly smart consumers want to be able to communicate, buy and enjoy, whatever they want, whenever they want. As a result, more than 400,000 mobile applications or apps have been developed in the last three years.

Does your business need a mobile app?

The most used apps are for games, news, sports and weather, social networking and music. But there are a number of successful business apps too.

The Domino’s Pizza app generated more than $2 million by making it easy to order and offering the chance to win prizes.

Nike Training Club targeted women with a full-body training app featuring workouts and drills.

Amazon’s app compares prices from local retailers for over a million products sold on Amazon.com.

These and other success stories show how apps can help companies:

1. Brand-Many “first to app” companies have famous brands like Nike and Domino’s. Apple pretty much created the app space. There’s a cutting edge or coolness factor associated with having an app.

2. Satisfy-Consumers want convenience. Apps make their lives easier with valuable, timely information, increasing customer satisfaction.

3. Connect-Think in terms of the Nike Fitness app. The user has an ongoing, positive connection and the company achieves marketing touches in a non-marketing manner.

4. T.O.-No, not the football player/reality show guy. Track & Optimize. When customers use your app, you have information to track. Plus, apps help with Search Engine Marketing in that your company name is online one more time.

Before you jump on the app bandwagon, consider your options. Today’s smart phones support both regular websites and mobile versions. You might achieve your goals in a more cost effective way by creating a mobile version of your website. If you decide to move forward, here’s your app checklist:

• Identify the target market for the app and why they would use it.

• Provide fresh, updated content that adds value.

• Build an app for each mobile phone platform.

• Make sure the app isn’t just a mobile website. Otherwise, why make the investment?

• Provide a compelling reason to use the app and get the word out through multiple mediums like email, text and twitter.

Your business may or may not need a mobile app today. But you definitely need to enhance your mobile presence in the future.